Every organization is asked to do more with less and while you’re at it, do it faster as well. In Robb’s role as Metrostudy’s VP of Sales calling on some of the most recognizable brands in the residential building products world, he helps B2B clients utilize data to more effectively identify high potential partners. Important as identifying potential clients is, developing relevant content to deliver to specific segments of the market is equally important. Robb will share with us the best practices he sees within his industry as well as broader use cases that are applicable across all industries.

Insights, Imperatives and Ideas from the Front Lines
As a leader in the rapidly transforming media industry, it can be difficult to stay connected with those serving day-to-day in the trenches. What can you learn from those who are driving innovation and causing disruption within your company? How do you recognize and address the urgent needs of publishers, tech, content marketing, project management and sales teams? How and how quickly does your organization need to be able to adapt to a constantly shifting landscape for advertiser and reader needs and demands? What are some of the traps to avoid as you go through these changes? What are the best ideas stemming from this innovation that you can implement now to grow your revenue today and beyond? This fast-paced session will address these issues bluntly and unapologetically from the perspective of an opinionated, marketing-loving, idea-driven 17-year publishing veteran who is still on the media front lines.