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Media Services Group, Adwanted, Lester and Performedia
...will present leading edge tools and strategies for increasing revenue at MediaGrowth Summit 2018. These and other premier B2B media suppliers will show how they can assist your company with cloud-hosting software technologies, social media intelligence, multi-channel sales capabilities, extending events to web audiences -- and much more…
Media Services Group, a Newscycle Solutions company, provides Élan.Web, a cloud-based platform to help media businesses package, sell, deliver and bill: digital advertising, print advertising, newsletters, sponsorships, events and custom content. Élan software is used by hundreds of media companies and thousands of industry professionals around the world. Website Newscycle Solutions is a leading provider of content management, circulation/audience, advertising, mobile and cloud-hosting software technologies for the media industry. Website
s served in a variety of roles at B
Monitor, Discover, Grow (MDG), Lester’s data-as-a-service
solution, leverages social media to boost performance of B2B marketing campaigns. MDG uses social media intelligence to automatically fix B2B data obsolescence that negatively impacts audience marketing, increasing audience retention by 3-to-5% and reducing audience acquisition cost by 15-to-20%. Use cases include event attendee registration, magazine & newsletter subscriber acquisition, association membership development, marketing automation audience re-engagement and other
such applications. More than 25 leading B2B companies have successfully deployed MDG. Lester, Inc. is a leading provider of integrated marketing services to B2B Media, Associations, Event Management, and Non-Profit sectors. Website
Adwanted’s core product automates the advertising buying and selling process for legacy publishers and media buyers. Buyers search by B2B media segment, utilizing rate cards, marketing insights and circulation information. The platform handles the entire process from media
selection to issuing IO's. For B2B publishers the platform offers multi-channel sales capabilities. The net result is that their publisher’s ad sales teams are more productive with their existing clients while also driving new revenue from new client sectors. Website
Performedia is a leading event webcasting and video production company. They webcast sessions live and on demand, register and track users, create event promo videos, and more, all as a turnkey service. They are also highly focused on revenue generation from online event content, with
solutions such as pay-to-view, exhibitor booth demos, ad insertion and more to help cover the cost of extending your event to a web audience. Performedia also provides continuing education certification and tracking. Clients such as Lessiter Media, UBM, The Economist, 1105 Media, Atlantic Media and others use Performedia to make their show content work harder and reach the audience that can’t be there in person. Website
