Kyle Shay – Director of Digital Media, Annex Business Media
This week’s Thought Leader talks about how Annex Business Media uses what they call the “Disruption Constant” to fuel the next generation of how they deliver content, in context, any way their users want it.
In this interview, Kyle comments on:
• The organization and development of digital talent, and the amalgamation of that talent with traditional department positions to form teams of the future.
• The critical need for a process that controls the output of multiple, diverse niche brands over all platforms while maintaining the flexibility to respond to new realities.
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Incorporating effective technologies that integrate with the existing company process and flex to meet new customer needs and requests.
• Using the “Disruption Constant” to fuel growth.
• The future of delivering content, in context, to produce customer ROI’s that outperform (Google) algorithms.
