Join Christoph Trappe, Chief Content Engagement Director,
Stamats Business Media, as he presents...
A Case Study:
How Publishers Use Content Marketing to Drive Business Results
Utilizing Print and Digital to Drive Results Based on Channel
Goal: Reach Measurement:
How many people are reading it
Engagement time, print readership, lower bounce rate
Social media shares and engagement
Mentioned in other aggregator apps
Goal: Visibility
Measurement:
SEO
ranking
Shares on social
Goal: Conversion Measurement:
Clicks to next steps
This could be: convert to sign up for a webinar page, sponsored link click, email signup, etc.
Decreased bounce
rate
Christoph Trappe is a career storyteller who has worked as a journalist, change agent and content marketing executive. He is a global keynote speaker, frequent blogger, trainer and two-time author. Christoph currently leads content and digital transformation in B2B publishing for three leading brands at Stamats Business Media.
