B2B Media business goals are achieved when relevant, useful and engaging content is distributed well and found by interested audience members.  Join Christoph Trappe as he outlines the structure of a print and digital Performance Content Culture that creates goal-driven results.  Christoph will expand on 3 goals of Content Marketing and will respond to audience questions.  

Christoph Trappe is a career storyteller who has worked as a journalist, change agent and content marketing executive. He is a global keynote speaker, frequent blogger, trainer and two-time author. Christoph currently leads content and digital transformation in B2B publishing for three leading brands at Stamats Business Media.