Michael Ring, Digital Business Development Manager Endeavor Business Media
Michael manages digital products, working both externally with the company’s sales team, clients and agencies and internally with the ad operations and marketing teams. He spoke to MediaGrowth about Endeavor’s Three-Tier Lead Generation model and how the company works with clients to produce trusting relationships and significant, measurable ROI.
Michael spoke about the following, and the full interview is accessible below.
• Endeavor Business Media’s Three-Tier Lead Nurturing model
• Open rates increasing as nurtured programs progress
• Components of a successful campaign
• Editorial voice, native feel and sales messaging
• Client and audience trust
MediaGrowth:Many B2B media companies are moving toward Performance-Based Marketing. Please tell us a little bit about how you are responding to this trend at Endeavor Business Media...
