Benefits of MediaGrowth Summit (Early Bird Discount 3/1), Agenda, Register
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This Week's Thought Leader Interview features
Tony Uphoff, President and Chief Executive Officer of Thomas, which serves the industrial marketplace with platforms and offerings including Thomasnet.com®, Thomas Marketing Services and Thomas Product Data Solutions,
Our interview with Tony covered a lot of ground:
• The synergy between active registered users and advertiser goals
• Integrating product data with user services
• In a time of rapid change, it is instructive to look at what isn’t changing
• Selling data
• Changes and challenges
Media Growth:
Of the wide range of advertising opportunities, marketing services and product data solutions that Thomas offers customers, which do you see as the most promising for innovations, growth and/or revenue in 2019 and beyond?
Tony Uphoff:
There are a few things that we’re doing in each of the three areas you referred to that are really driving some fantastic growth. The first is a focus around user experience with a huge emphasis on active registered users. We don’t force anyone to register, but we strongly encourage it as there is a straight-forward value proposition for them in doing so. Thomasnet.com [an online platform for supplier discovery and product sourcing serving industrial/commercial/manufacturing communities in
the U.S. and Canada] now has more than 200 filters, such as ISO certification or minority-owned business, that users can unlock when they register. This has enabled us to drive a remarkable synergy between user services and advertising products. Advertising products are integrated via advanced data technology into the user experience.
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